Website for Comrades Ultramarathon Champion Alexandra Morozova
A multilingual website for one of the world’s strongest ultramarathon runners, designed for global SEO and long-term growth.
Project Overview
Alexandra Morozova is one of the most accomplished ultramarathon athletes in the world: winner of the legendary Comrades Ultramarathon in South Africa and the Moscow Marathon. The task was to create a modern, fast and scalable website that would present her career, results and media materials — and work effectively in multiple markets.
Tech Stack & Structure
The website is built on Next.js for performance and SEO, with Strapi as a flexible and secure headless CMS. The site supports four languages (EN/RU/TH/ZH), allowing Alexandra to grow her audience internationally and improve search visibility in each region.
Key Features
The site includes a structured blog for race stories and media updates, a photo gallery, and a detailed results section with filters by year and distance, plus an option to show only personal bests. This makes the site valuable both for fans and for media representatives who need verified data.
Film Landing Page · 2026
In 2026, I created a dedicated landing page for Egor Astakhov’s feature-length documentary about Alexandra Morozova, «Больше чем марафон» (More Than a Marathon). The page brings together an atmospheric opening screen, a countdown to the premiere, a teaser, the film’s story, profiles of the director and participants, a photo gallery and screening information. It gives the film its own visual identity within morozova.run.
SEO & Performance
All pages were optimized for fast international loading, correct metadata, and structured content. The multilingual setup allows separate indexing for each region, improving discoverability for international news outlets, partners and event organizers.
Results
The new website became a strong foundation for Alexandra’s digital presence: media outlets actively link to it, team members can easily update content through Strapi, and the athlete received a clean, modern platform suitable for sponsorships and future international projects.