Branding & App MVP for K-34 Premium Detailing Center

Project Overview

K-34 is a premium detailing center with a club-like atmosphere, located on Novorizhskoye Highway. The brand needed a distinctive visual identity that combined exclusivity, a sense of community and a subtle nod to the aesthetics of classic Soviet luxury. In addition to the branding, the project included the development of an MVP mobile application for both clients and administrators.

Branding Concept

The logo is built around a stylized trophy — a symbol of achievement and prestige — formed entirely from the letters K34. This creates a strong, geometric mark that feels modern but carries a recognizable retro-inspired character. The identity is built on contrast: strict forms, dark backgrounds and confident accent colors.

Mobile App MVP

Alongside the branding, I built an MVP iOS application using React Native and Strapi. The app includes a personal account for clients, booking and service tracking, as well as an admin panel for the detailing team. The interface follows the same visual style as the brand — dark, minimalistic and premium.

Results

The project gave K-34 a cohesive and memorable visual identity, reinforced by a functional mobile tool for communication with clients. The bold logo and unified digital presence helped the brand stand out in the premium detailing segment.