Branding & Website for DIDEX – Metal Products Store

Project Overview

DIDEX is a regional retail company specializing in metal profile, greenhouses and related products. The client needed a full brand identity — from naming and logo to a clean, modern website that would help customers quickly explore the catalog and place orders online. The main focus was clarity, speed and trustworthiness.

Naming & Branding

The name DIDEX was created specifically for the project — short, easy to remember and suitable for both digital and offline formats. The branding emphasizes reliability and practicality: strong typography, geometric forms and a calm color palette. The identity reflects the company’s positioning as a straightforward, dependable supplier.

Website on Tilda

The website was built on Tilda with custom blocks tailored to the brand. The catalog includes metal profile, greenhouses and accessories, each with product cards, pricing and specifications. A simple order submission system was implemented, allowing customers to send requests directly through the site.

Results

The new name and visual identity helped the company stand out in a competitive regional market. The website became a key sales tool, giving customers a clear product structure and a quick way to place orders, while reducing the burden on managers.